Marketing & Communications Strategist
American Association of Critical-Care Nurses, 2024 – present
* Ensures development and delivery of messaging and copy that align with the organization’s principles and overarching tactics through live, print and electronic distribution channels, including social media. AACN’s mission is to offer unwavering professional and personal support to acute and critical-care nurses in pursuit of the best possible patient care.
* Communication projects include development of copy for brochures, digital content, sales and promotional collateral, press materials, letters, speeches and association reports.
* Composes media releases, letters, blast e-mails, reports, and other collateral that advance the credibility and positive reputation of the association and supports achievement of the product strategy.
* Plans strategy and conceptualizes, writes, and/or edits copy for marketing and promotional collateral for delivery by multiple distribution channels.
* Creates promotional strategy and writes and/or edits copy for electronic/print publications, coordinating and editing assignments to contract writers, as needed.
* Employ social listening insights and communications prowess to hone our online engagement with the organization’s community. Engage with the community across a variety of platforms, including Facebook, Twitter, LinkedIn, YouTube, Instagram, support forums, and the community platform.
* Collaborates in planning and execution of releases to media to deliver association messages and maintain strong brand identity, relevance and credibility.
* Collaborates with multiple teams to create messaging and craft strategy, including CSI Academy, Healthy Work Environments, and Strategic Advocacy teams

Senior Manager, Content Marketing
Global Genes, 2022 – 2024
* Created and optimized content for media campaigns and content initiatives including press releases, website, blogs, and event promotions
* Developed creative content campaigns for a variety of stakeholder audiences including patients, caregivers, advocates, global advocacy alliance members, and researchers
* Leveraged SEO best practices to publish high-performing search driven content that increases site traffic
* Sourced and maintained relationships with industry-specific media
* Drafted content and marketing content to raise awareness and funding for Global Genes
* Brainstormed new and creative growth strategies to leverage new and existing content
* Revamped and determined content organization strategy while maintaining Global Genes website
* Created and managed Global Genes editorial guide
* Stewarded internal and external partnerships with other rare disease organizations to share and publish content on each others’ sites
* Sourced and managed freelance writers to deliver additional content
* Fulfilled marketing plans for Global Genes events

Senior Content Planning Editor
WebMD, 2020 – 2022
* Collaborated with marketing, editorial, and audience engagement teams to determine appropriate topics and content formats for reaching targeted audiences.
* Coordinated input and feedback from various stakeholders, research and craft engaging content ideas and briefs to suit business needs, editorial standards, and user engagement.

Marketing & Communications Consultant
Freelance, 2013 – present
* Create strategic marketing plans and content for digital and traditional media, devise content strategy, serve as a liaison to community organizations, and produce marketing collateral, such as brochures, videos, print and digital ads.
* Stay current with emerging technologies and marketing communications trends.

Marketing Manager, Department of Housing & Office of Conference Services,
Georgia Institute of Technology | 2014 – 2019
* Developed and implemented integrated marketing plan including budgeting, marketing collateral, e-mail campaigns, web site design, content and management.
* Collaborated with Georgia Tech Institute Communications.
* Researched and positioned external advertising and media mentions.
* Marketed department at trade shows, conventions and seminars.
* Identified prospective clients for Conference Services and market on-campus services to attract them to Georgia Tech.
* Organized and executed marketing & PR events on campus and at external sites.
* Created marketing collateral and content including graphics, brochures, advertisements, listicles, articles and videos.
* Collaborated with other managers on brand identity, and developed messaging and brand identity materials to align with Institute protocols.
* Met with current and potential internal strategic partners.
* Led search committee for Assistant Director role in department.
* Inclusive Leaders Academy – 2019 Cohort
* Unique Venues “Best Of” Winner in 2014, 2017 & 2019.
* Created videos for Office of Conference Services to promote Summer Conference Program, Intern Lodging Program and partnership with Georgia Tech Dining Services.

Marketing & Business Development Consultant
Ancora Pain Recovery | 2011 – 2013
* Added over 100 new referring providers to referral base. Increased subsequent business to the organization by 20%.
* Developed forums and community events for industry experts.
* Marketed new physicians to the community. Arranged meetings between referring providers and community healthcare partners.
* Gathered competitive intelligence and identified geographic areas for expanded services.
* Developed strategy and created specialized content for social media. Drove visitors to the organization’s web site, increasing visitors to pages by 30% and shared content by 5%.

Director of Marketing & Business Development
Barrow Regional Medical Center | 2007 – 2011
* Managed major marketing campaigns and provider partnerships. Created campaign strategies and plans, community event schedules and collateral marketing brochures and materials. Developed co-branding strategy with orthopedic supplier using testimonials.
* Maintained public relations channels with media to promote new services and providers.
* Gathered competitive intelligence in market, and identified geographic areas for expansion of services and physician specialties. Marketed 28 new physicians and offices.
* Developed community events involving area businesses and healthcare partners in community.
* Coordinated speaking engagements for physicians.
* Championed efforts to persuade physicians and their staff to use online ordering system, increased usage by 65%.
* Developed and maintained upgraded web site.
* Gathered operational statistics and performed financial analysis to measure ROI.
* Provided targeted health content via speakers and articles. Launched and leveraged business development relationships with affinity groups. Maintained partnership with YMCA.

Classified Sales Manager & Consultant
Athens Banner-Herald | 2002-2007
* Directed sales and marketing efforts for classified advertising.
* Developed digital marketing strategies for area employers and real estate companies to complement print advertising campaigns.
* Organized and implemented sales and distribution of special editions included advertising and community resources.
* Hired, trained and supervised a staff of eight sales consultants.

Microsoft Office | Adobe Creative | CRM | SEO | Google Analytics | CMS (WordPress, Drupal, WIx) | Marketing Automation (Mailchimp, Hubspot)

MBA, Marketing focus | University of Georgia
BA, Journalism/Magazine Writing & Editing, English Minor | University of Georgia
Certificate, Social Media for Business Use | University of Georgia, 2014 
Digital Marketing Certificate | University of Georgia, 2019