Freelance Work (2013 – present):
Atomizing Your Content Marketing Strategy (Content Workshop)
Leveling the Playing Field (Unique Venues)
Professional of the Year Profile (Unique Venues)
Video scripts and brochure copy for client (Unique Venues)
American Association of Critical Care Nurses
Webpages I created:
I was responsible for envisioning the need for the new page, lobbying senior leadership for the personnel hours needed to publish the page, creating the content and framework, and marketing the page itself once it was published.
https://www.aacn.org/nursing-excellence/csi-academy/nursing-workforce-solutions
Global Genes
Webpages I created:
I worked with team members to establish the new page and the Spanish translated page, created the content and framework, and marketed the page itself once it was published.
To increase SEO for the Global Genes website, I created pages for the top-searched rare diseases including Stiff Person Syndrome and Ehlers-Danlos Syndrome. I worked with clinical staff in the organization to create the content, and the most logical framework for the pages. These pages would serve as a template for the organization to add pages as other diseases became more prominent in search results.
Videos that I’ve produced
You can watch several videos I produced here, from writing the script to uploading and marketing the videos.
2024 Week in RARE – Video created to promote an upcoming patient advocacy event.
Global Advocacy Alliance – Video created to promote Global Genes’ alliance of on-profit organizations and support groups who are committed to changing the way the world tackles rare disease.
Health Equity in Rare Disease – Global Genes is committed to addressing health inequities in the rare disease community.
RARE Compassion Program – an opportunity for medical students to learn about the unique needs and challenges individuals and their families face living with an undiagnosed or rare disease.
A look back at the 2022 RARE Advocacy Summit
Content that I’ve written:
This campaign involved interviewing staff members and board members that have connections to a rare disease themselves. The purpose was to show how a loved one could get involved in advocacy efforts themselves, and to share some of the personal stories from the team.
Global Genes Awareness Campaigns
While at Global Genes, I began a campaign of videos and blogs featuring awareness days and months for rare diseases from their affiliated condition-specific non-profit organizations. For example, for Trisomy Awareness Month and Trisomy 18 Awareness Day, I reached out to the E.WE Foundation to write a blog to highlight some of the patients that they work with, and how their organization has helped them. I give the organization the option to write their own blog, send a video, or have one of their patients write a blog talking about their experience living with the disease. Sarita Edwards, the Founder and CEO of the organization, chose to tell the story of her family, and why she is driven to advocacy.
I curated from ideation to outreach and publishing. These blogs live on the website and increase SEO optimization for the conditions mentioned, were included in email newsletters to subscribers, and were also shared on the organization’s social media accounts.
WebMD
Highlighting Disparities in Healthcare
Georgia Tech (2014-2019)
Presentation on Lead Generation & Closed Loop Marketing Strategy
I created this presentation while I worked at Georgia Tech for a seminar for other conference services programs to help them understand how to attract better leads for their own programs. I showed how identifying your ideal client base and boosting reach to a target audience can yield better results for lead generation and closing the deal.
How the 1996 Atlanta Olympics transformed Georgia Tech Housing
After Hours in Atlanta in Summer 2019
11 Best Places to Get a Photo on the Georgia Tech Campus
Conference Services Brochure E-Book
Y’allyWood, Y’all: Hollywood Moves to the South
Conference Services Unique Venues Ad
Intern Lodging Video for Conference Services
Why Choose Conference Services?
Golf for Cystic Fibrosis – The Jones family
Partnership between Conference Services & Dining Services
Testimonial Video – Why did you apply to work at Conference Services?
Testimonial Video – What did you get out of your job at Conference Services?
Testimonial Video – What advice do you have for future student staff?
Graphics & Marketing Collateral
Conference Services Brochure
Conference Services Hiring Ad
Infographics
Sravanthi Meka 